Summary: To integrate WhatsApp Business with AXP (Alliants Experience Platform), you need a verified WhatsApp Business Account, the WhatsApp Business API (accessed through Sunshine Conversations), approved message templates for outbound messaging, and proper configuration in AXP's integration settings.
Permissions Required: Roles required in AXP to integrate whatsapp business are IT Administrators, Brand Administrators.
WhatsApp is one of the most popular messaging channels for guest communication, especially for international travellers. Integrating WhatsApp with AXP enables two-way messaging with guests on a platform they already use.
WhatsApp Business Setup
Prerequisites
A Facebook Business Manager account, a verified WhatsApp Business Account, a dedicated phone number for WhatsApp (not used for personal WhatsApp), and Sunshine Conversations configured in AXP.
Template Approval
WhatsApp requires pre-approved message templates for outbound (business-initiated) messages. Submit your templates through the WhatsApp Business platform and wait for approval before use.
Configuration in AXP
Once your WhatsApp Business channel is set up in Sunshine, configure AXP to use it as a messaging channel. Set it as an available channel for conversations and configure any automatic routing rules.