Summary: As a Brand Administrator in AXP (Alliants Experience Platform), you have full access to all locations and settings — use this guide for essential setup tasks including user management, department settings, integrations, message templates, and cross-location oversight.
Permissions Required: Roles required in AXP to perform this action are Brand Administrators, IT Managers, Operations Directors.
This quick start guide covers key administrative tasks for Brand Administrators — managing users, configuring settings, setting up integrations, and monitoring performance across all locations.
Your Access Level
Full access to all locations within your brand
Manage users and roles across every location
Access brand-level settings and configuration
Control integrations with external systems
Access cross-location reports and analytics
Step 1: Add and Manage Users
If your brand/property users log in using email address and password:
Navigate to Settings > Users
Click Add User
Enter name, email, select Role (Converser, Location Admin, Marketer, etc.)
Assign to appropriate Location(s)
Click Save — they receive an email invitation
If you brand/property users log in via Single Sign On (SSO):
Brand admins manage access via 3rd party provider, such as Google, or Azure Directory, etc.
Brand admins can manage users' roles by navigating to Settings > Users
Enter name, email, select Role (Converser, Location Admin, Marketer, etc.)
Assign to appropriate Location(s)
Click Save — Users will need to log out and back in to see updates
Step 2: Configure Location Settings
Location Details — Name, address, contact information, timezone, time format
Channels — View SMS, email, WhatsApp, in-app messaging, etc. per location
Departments — Set up Front Desk, Concierge, Housekeeping, etc. and the department's open hours, escalation rules, etc.
Business Hours — Define operating hours of a department for automated responses
Message Templates — Create brand-wide or location-specific templates
Step 3: Set Up Integrations
PMS Integration — Connect Opera Cloud, Mews, Protel, etc.
Payment Gateway — Configure Stripe or Adyen
Lock System — Connect door locks for digital keys
Navigate to Settings > Integrations to check connections.
Step 4: Monitor Operations
Conversation Metrics — Response times, resolution rates, volumes
Request Metrics — Fulfillment times, volumes by type and department
Guest Metrics — Profile counts, active guests, engagement rates
Cross-Location Comparison — Compare metrics across all locations
Common Questions
Can I manage all locations from a single view?
Yes, switch between locations using the Location Selector at the top, or view brand-wide data in Reports. Some settings offer a brand-level view for cross-location configuration.
What should I set up first?
Recommended order: (1) Users and roles, (2) Departments and routing, (3) Message templates, (4) Check communication channels, (5) Check PMS integration.