Summary: The Alliants Experience Platform (AXP) is a hospitality communication and operations platform that enables hotels and resorts to manage guest conversations, service requests, bookings, digital keys, payments, and marketing campaigns — all from a single, unified interface.
Permissions Required: Roles required in AXP to view this information are All AXP users — anyone new to the platform or wanting a refresher on its capabilities.
The Alliants Experience Platform (AXP) is designed specifically for the hospitality industry to help teams communicate with guests, manage operations, and deliver personalised experiences at scale. AXP connects all guest touchpoints — from pre-arrival to post-departure — into one platform, ensuring your team has full context for every interaction.
What Does AXP Do?
AXP provides a comprehensive suite of tools for hospitality teams organised into core modules:
Conversations
A unified inbox for managing all guest messages across SMS, email, WhatsApp, and in-app messaging, etc. Guests reach you on their preferred channel and your team responds from a single interface.
Guest Profiles
Centralised guest records containing contact details, booking history, conversation history, preferences, loyalty information, and service requests. Profiles are created automatically from your PMS and enriched with every interaction.
Requests
Create, assign, track, and fulfil guest service requests — housekeeping, concierge, maintenance, dining, transportation — from staff or from guests via the Guest Mobile App if your property has one connected with AXP.
Bookings
Reservation data synced from your PMS including check-in/check-out dates, room assignments, booking status, and guest details, linked to guest profiles for a complete view.
Digital Keys
Allow guests to use their smartphone as a room key via the Guest App using Bluetooth technology, eliminating the need for physical key cards.
Payments
Secure credit card capture through PCI-compliant payment links sent to guests via SMS, email, or the Guest App for pre-authorisations, incidental charges, and streamlined check-out.
Marketing & Campaigns
Create targeted campaigns — SMS blasts, push notifications, and email campaigns — to specific guest audiences based on booking status, stay dates, loyalty tier, and other criteria.
Reports & Analytics
Dashboards and data on conversations, response times, request fulfillment, guest satisfaction, and other key performance metrics.
Settings & Configuration
Manage users, roles, department settings, message templates, automation rules, and location-specific configuration.
How Is AXP Organised?
AXP uses a hierarchical structure:
Brand — The top level, representing your hotel company or group
Location — Individual properties within your brand
Department — Teams within a location (such as Front Desk, Concierge, Housekeeping)
User — Individual staff members with assigned roles and permissions
What User Roles Are Available?
Brand Admin — Full access across all locations and brand-level settings
Location Admin — Full access to assigned locations and their settings
Converser — Access to conversations, profiles, requests, and bookings
Contractor — Limited access for external partners
Vendor — Limited access for external service providers
Marketer — Access to campaigns and marketing features
Report Viewer — Read-only access to reports and analytics
Common Questions
What channels can guests use to contact us through AXP?
Guests can contact your team through SMS text messages, email, WhatsApp, and the Guest App (in-app messaging), etc. All messages arrive in the unified Conversation Inbox regardless of channel.
Does AXP replace our PMS?
No, AXP integrates with your existing PMS (Opera Cloud, Mews, Protel, etc.) to sync booking and guest data. Reservations, room inventory, and folio management remain in your PMS.
How do I get started with AXP?
Your Brand Administrator will add you as a user. You will receive an email invitation to create your password and log in. If your property adopts Single Sign On (SSO), you will be able to log in using your brand's name. Start with the Conversations module, then explore other modules. Check the Quick Start guides for role-specific instructions.