Summary: To set up location-specific branding in AXP (Alliants Experience Platform), go to Settings → Locations, select the location, navigate to the Branding tab, and upload a location-specific logo, set custom colours, and configure any visual elements that should differ from the brand-level defaults.
Permissions Required: Roles required in AXP to set up location-specific branding are Brand Administrators.
Location-specific branding allows each property to maintain its own visual identity while staying within the overall brand framework. This is useful for multi-brand portfolios or properties with distinctive identities.
Location Branding Options
Logo Override
Upload a location-specific logo that replaces the brand logo for this property's Guest App and communications.
Colour Override
Set location-specific primary, secondary, and accent colours that differ from the brand defaults.
Property Images
Upload property photos, maps, and other visual assets that appear in the Guest App and digital passes.