Summary: AXP (Alliants Experience Platform) has several predefined roles: Brand Admin (full platform access), Location Admin (full access within a location), Converser (conversations and guest profiles), Marketer (marketing and campaigns), Contractor (limited request access), and Report Viewer (read-only analytics). Each role has specific permissions tailored to the user's responsibilities.
Permissions Required: Roles required in AXP to view this information are Brand Administrators, Location Administrators, HR Teams.
Understanding role permissions helps you assign the right access level to each team member, ensuring they can do their job effectively while maintaining security.
Role Details
Brand Admin
Full access to all features and settings across all locations. Can manage users, configure integrations, and access all data. This is the highest permission level.
Location Admin
Full access within their assigned location(s). Can manage local settings, users, and all operational features. Cannot modify brand-level settings.
Converser
Access to conversations, guest profiles, requests, and bookings. The primary role for front desk staff and guest-facing teams.
Marketer
Access to marketing campaigns, audiences, and analytics. Can view guest profiles for segmentation but cannot modify guest data.
Contractor
Limited access to assigned requests only. Cannot see guest contact details or conversation history.
Report Viewer
Read-only access to reports and analytics. Cannot modify any data or access operational features.