Summary: Blast Messages allow users to send pre-configured message templates to multiple guests at once using Liquid Variables for personalised content.
Permissions Required: Role required in AXP to send Blast Messages are Converser, Location Admin, or Brand Admin.
Sending a Blast Message
1. Navigate to Bookings in the left hand side menu.
2. Select the Checkbox next to the relevant Bookings.
3. Click the action ⁝ icon.
4. Then select click the button "Actions".
5. Select the option "Send Template".
6. Choose the message template you want to send.
7. Fill in any necessary fields within the template.
8. Click the button "Send Template" to dispatch the message.
⁉️ Note: Blast Messages require templates containing a ‘Liquid Variable’. Liquid Variables pull guest or reservation data to auto-populate fields in the template.
A typical Liquid Variable appears in this format:
for example {{profile.first_name}} → Inserts the guest’s first name into the message.
⚠️ Important: if the booking is missing the liquid variable, the message will fail to send to this booking.
💡 Tips: A summary email will be sent to the admin's email address, in which you can tell which one fails to send
Common Questions:
Q: Why some of the bookings' profiles didn't receive the message?
A: It is very likely that the liquid variables used by your template are missing in these profiles ./ bookings. Please check the profile/booking details and send the message using the template again.
Q: Why am I not seeing this Action option in Bookings tab?
A: This means the feature is not enabled for your property. Please ask your property's manager to contact your Alliants Success Manager to have it enabled.

