Summary: To view campaign analytics in AXP (Alliants Experience Platform), go to Reports > Engage > Campaign Summary, choose the filters and then click update on top right. Key metrics include delivery rate, open rate, click-through rate, bounce rate.
Permissions Required: Reporting roles required in AXP to view campaign analytics. Brand Admins can grant Reporting roles to Marketers, or any related users.
Campaign analytics help you understand how your marketing messages perform and guide future campaign strategy. AXP provides detailed metrics for every campaign sent.
How to Access the Reports
Navigate to Reports > Engage > Campaign Summary.
Choose your filters.
Select Update in the top-right corner.
Key Metrics
Delivery Metrics
Track how many messages were sent, delivered, bounced, and failed. High bounce rates may indicate outdated contact information.
Engagement Metrics
Open rate shows how many recipients opened the message. Click-through rate shows how many clicked on links within the message.
Using Analytics to Improve
Compare metrics across campaigns to identify what works best. Look at subject line performance, sending time impact, audience segment response differences, and content type engagement.