Summary: OTA (Online Travel Agency) channel codes in AXP (Alliants Experience Platform) identify the source of a booking, such as Expedia, Booking.com, or Airbnb. These codes are synced from your Property Management System and help track which channels are generating reservations for your property.
Permissions Required: Roles required in AXP to view this information are Revenue Managers, Reservations Team, Front Desk Staff.
Channel codes help you understand where your bookings come from. AXP displays the booking source alongside reservation details, enabling you to personalise guest communication based on the booking channel.
Common Channel Codes
Channel codes vary by PMS, but common sources include direct bookings (website, phone), Expedia and its partners, Booking.com, Airbnb, corporate travel portals, and travel agent bookings. Your PMS configuration determines which channel codes are available in AXP.
Using Channel Information
Channel codes in AXP help you tailor welcome messages based on booking source, understand your channel mix, identify direct booking opportunities, and report on channel performance.