Summary: To create a guest audience in AXP (Alliants Experience Platform), navigate to Engage > Audiences, click Create Audience, define your filter criteria (booking status, stay dates, loyalty tier, etc.), and save — then use it to target your marketing campaigns.
Permissions Required: Roles required in AXP to create a guest audience for a campaign are Marketers, Brand Administrators, Location Administrators.
A guest audience in AXP is a defined group of guests targeted with marketing campaigns. Audiences use filter criteria matching guest attributes — such as currently checked-in guests, guests arriving this week, or loyalty members.
Prerequisites
Marketer, Location Admin, or Brand Admin access
Guest profiles and booking data present in AXP
How Do I Create a New Audience?
Navigate to Engage > Audiences
Click Create Audience
Enter a descriptive Name (e.g., "In-House Guests This Week")
Add Audience Criteria
Preview the estimated audience size
Click Save
Available Filter Criteria
Filter | Options | Example |
Booking Status | Confirmed, Checked In, Checked Out | Target in-house guests |
Stay Dates | Check-in/out date, date range | Guests arriving this weekend |
Room Type | Suite, Deluxe, Standard | Premium offers to suite guests |
Loyalty Tier | Programme level | Gold and Platinum members |
Location | Specific location(s) | Guests at a particular property |
Channel Opt-In | SMS, Email, Push consent | Guests who opted into SMS |
Multiple filters combine using AND logic.
Common Questions
Are audiences updated automatically?
Yes, audiences are dynamic. AXP evaluates criteria at campaign send time, always including current matching guests.
Can I reuse an audience across campaigns?
Yes, the same audience can be used across multiple campaigns — useful for recurring communications.
How do I ensure guest consent?
Use the Channel Opt-In filter to include only guests who opted in for a specific channel.