Summary: This guide explains how to create an audience in the Engage module of AXP. Audiences allow you to group guest profiles based on specific criteria, enabling targeted communication and marketing campaigns.
Permissions Required: The Engage module is available to Brand Admins and Location Admins for creating and managing audiences.
Creating an Audience in Engage
1. Navigate to Engage in the left hand side menu.
2. Click the + icon and enter the necessary details, such as:
Name
Audience Type (Static or Dynamic)
Status
(i) The audience will remain in draft status until it is set to published.
(ii) Audiences can be updated multiple times while in draft status.
5. Select the Audience Criteria to define the conditions for grouping profiles together.
6. Click “Create Audience” to button to save.
🗒️ Removing a Condition:
To remove a condition, click the X at the end of the row.
🆚 Static vs. Dynamic Audiences:
Dynamic Audiences update automatically based on set criteria (e.g., targeting guests 2 days prior to arrival).
Static Audiences contain a fixed list of profiles based on the criteria set and do not update unless the refresh button is used or the criteria change.