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What is an Origin Code for audience building?

Updated over 2 months ago

Scenario: When building an email campaign from AXP using the engage module and audience builder you can select rate codes for segmenting your audience. A new addition to the list of codes is "origin code".

What is an Origin Code?

This is an option to select when you need to segment your audience based on the origin of the hotel booking for example - DIR could refer to a direct booking with the hotel.

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