Summary: AXP (Alliants Experience Platform) offers a wide range of audience filters for guest segmentation, including booking data (dates, room type, source), guest demographics (nationality, language), stay history (frequency, total nights), request history (dietary, services booked), consent status (opted-in for marketing), and custom attributes.
Permissions Required: Roles required in AXP to view this information are Marketers, Guest Experience Managers.
Audience filters help you create targeted segments for marketing campaigns and communications. By combining multiple filters, you can reach exactly the right guests with the right message.
Available Filter Categories
Booking Filters
Filter by check-in date, check-out date, room type, booking source, length of stay, and booking status.
Guest Profile Filters
Filter by nationality, language preference, VIP status, loyalty tier, and date of birth.
Behaviour Filters
Filter by number of stays, total nights stayed, last stay date, average spend, and services purchased.
Consent Filters
Filter by marketing consent status to ensure you only message guests who have opted in to receive communications.
Combining Filters
Filters can be combined using AND logic (guests must match all criteria) or OR logic (guests must match any criteria). This enables precise targeting for your campaigns.