Alliants Experience Platform (AXP)

Create targeted campaigns, broadcast messages, and engage guests with personalised marketing.

9. Marketing & Campaigns

Explore the audience filter options in AXP for segmenting guests by demographics, behaviour, booking data, and preferences.

What Filters Can I Use for Audiences?

Learn how to create targeted guest audiences in AXP for marketing campaigns by filtering guests based on booking status, stay dates, preferences, and other criteria.

How Do I Create a Guest Audience for a Campaign?

Expert tips for creating effective guest audiences in AXP to maximise campaign engagement and relevance.

What Are Best Practices for Audience Segmentation?

Create and manage guest audiences for targeting

9.1 Audiences

Learn how to duplicate existing campaigns in AXP to save time when creating similar marketing messages.

How Do I Clone or Reuse a Campaign?

Build, schedule, and analyse email campaigns

9.2 Campaigns

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