Summary: Engage in AXP allows you to craft personalized guest experiences based on their preferences and previous interactions with the property. By leveraging tailored communication and marketing strategies, you can significantly boost guest satisfaction and loyalty.
For example, you can generate a list of customer profiles who have used spa facilities and send them an exclusive invitation to a product launch or sale.
Permissions Required: Brand Admins ONLY – This is a brand-level role required to access the Engage module.
Audience Builder
The core of Engage is the Audience Builder, which enables users to define criteria and attributes to generate member profiles. These attributes can be guest-related, booking-related, or request-related.
To refine the audience, criteria are combined with comparison operators such as:
Equals
Less than
After
AND/OR operations allow users to structure complex filters, ensuring the right data is collected for highly targeted marketing campaigns.
🗒️ Booking-related automations for transactional communications (such as arrival emails) will use booking data as a trigger.
Accessing the Engage Module
1. Navigate to Engage in the left hand side menu
2. Here you can view your Audiences.
